Ready to graduate from your novice-looking Facebook page to a full-fledged webpage? Not sure what information you should and shouldn’t publish? Keep reading for the top 7 must-haves for the most effective website as a musician:
Showcase your art – Music + Videos
The whole reason you’re here is to share your music. Use this space to highlight your latest releases while also using it to create an archive of all of your work. Music can often be broken down into separate categories. Possible subheading options: songs, videos, gallery, credits, and buy album. It is so important to have easy access to an album’s tracklist with the option of additional content and purchasing it.
Where are you heading? – Tour
If you want people to show up to your show, it is extremely important to have accurate and up to date information on tour dates. When writing out the list of shows, include the day of the week, date, and the year. Relating to time, audiences like knowing when doors open and when the show actually starts. It’s also helpful to note when in the show you will be playing for people looking to only see your act. Write out the full name of the venue and include a link to their website. It’s also popular to embed a Google map link to the address of the venue.
Any other information you think is useful? Best places to park, extra fees, coat check, ticket sales? Add it! The more detailed your show posts are, the more likely people are going to come out. To enhance the page, add any show posters or promo photography.
Lastly, never leave the tour page blank. There is always an option to show your past events. It is important to show that you are still performing even if you aren’t at the current moment in time. You can post an update to let viewers know you’re in the studio and to check back at another time.
What’s the scoop? – News
The only way people will keep up with the latest news is if you tell them about it! A great tool for this is collecting email addresses at shows and as a pop up on your website. Think – “Sign up here for a bi-monthly newsletter on the latest” as an option for dedicated fans. You can also collect email addresses in person and direct them back to your website.
If you’re just starting out, you might not have a lot of “newsworthy” updates, but there are options for you too. Begin with planning out how often you will be posting- once a week? once a month? Consistency is key. Your news tab might not even necessarily be about you, but something you identify with as an artist like local venue news or other acts you associate with. Work on constantly creating content, whether it’s for your social media pages or your website, it will be used! Trust me.
Press, press, press. – Media
Getting press coverage is a long and repetitive process that seems redundant, but will pay off in the long run. Start by gathering a list of contacts for local outlets, blogs, newspapers, college websites, radio stations, and television stations. Research is key. Look for coverage on similar sounding artists and outlets with a similar target audience as yours.
Once a placement is secured, whether it’s a 150 word write up in the corner of a newspaper, a full-length interview on a popular site, or an album shout out, it’s important to document on your own site. Almost like a thank you for the coverage, outlets like the promotional opportunity gained when it’s posted on your website. For placements in the future, having a page with all of your prior coverage is extremely helpful for writers looking to beef up their stories on your work. Always provide links if possible!
Tell us about yourself. – Bio/About
This should speak for itself, and it’s important not to skimp on. I’ve seen job postings for professional biography writers. If you don’t feel like telling your life story, hire someone who can! Preferably in the third person, write about your artist story.
Omg, I love your music. Now what? – Store
Learning how to make money off your music is an art in and of itself, but what can make it easier is having easy access for potential customers to purchase your music. I don’t believe anything should be free, and if you want people to value your art, always name your price. Even $5 for an entire album is better than nothing. There are so many sites to host your online store, and it’s so easy to make up some simple merchandise.
Stay in touch – Follow/Contact
Include links to follow you on other platforms such as Twitter, Facebook, Instagram, Sound cloud, Snapchat, basically anything you use professionally as an artist! These can be embedded in an icon and should link the viewer directly to your page.
Those are just a few ideas on things you should include to make your artist website the most effective. What are some of your favorite band pages? Leave me a comment!